Do I need a Merchant Account?
When you start your business online and you start to get the first requests from your customers that they want to pay by credit card, you will quickly meet the term Merchant Account, if you look around for instant on Google for payment service providers or credit card processing, many companies will tell you that you have to open a Merchant Account with one of their Acquiring Banks.
So what is a merchant account, please explain, often people connect a merchant account with a regular bank account which isn’t obvious but simply a confusion in the terms. A Merchant account is opened by an Acquiring bank, which is authorized by the card association to process payments by credit card for Online Merchants. In many countries you will need to contact another company (Payment Service Provider, ISO or MSP) which on behalf of the Acquiring bank will open the Merchant Account for you. Often you need to sign a Credit Card acceptance contract both with the Acquiring Bank and the Payment Service Provider, to become a Merchant Account.
When you open a Merchant Account you will also need to know which credit cards you will and need to accept on your web site. The major credit cards are Visa and MasterCard, then comes Amex, Diners, JCB and the rest. Many countries have also country specific credit and debit cards for which you need a separated merchant account or merchant agreement. A Merchant Account can be opened by any business which sells products and services and which to accept credit cards, this is the case for both online and Offline business. However, not all business industries can become a Merchant Account or Merchant Agreement, some business types are simply not accepted by the card association.
An important thing to know when you consider opening a Merchant Account is that you will be held responsible for each and every transaction made on your web site. When you open a Merchant Account with an Acquiring Bank you will sign an agreement where you will find the clausal, that you will be pay the bank any losses they might have on your business, that you as the Merchant and the Merchant Account holder will not sell any other products or services then what you listed in the Merchant Agreement. Also that if your merchant account is facing excessive chargeback’s that it simply will be terminated and that you will be subject for fines. Often we suggest clients looking for a Merchant Account, to make a good business description of what they are going to sell and how they will do it. This helps both the bank and the payment service provider in finding the right solution for you. A Merchant Account isn’t the right solution for anyone, but if you are doing well with your business and you learn how to protect you from fraud, then a Merchant Account can be less expensive and more agile compared to any other solution.
CCLOGIC LLC has more than 10 years of experience in the field of Credit Card Processing; we have been in the marked from almost the beginning and know very well the traps, the good ones and the bad ones. We work as consultancies for businesses looking for a reliable and secure solution for their Merchant Account and credit card processing needs. We both work with regular e-commerce and high risk considered businesses.
