Today it is of high importance to accept credit card payments on a website which want to sell their products and services online.

Many still relay on Wire Transfers or check processing and ask their customers to pay by these methods; however they will lose orders and money in this way.

The risk of accepting credit card payments on your website in regards to fraud is existent and you will face customers which will try to dispute a charge even if they have received what you sold them, this is a annoying situation to be in but you will, if you have the proper documentation in place be able to fight such fraudsters.

Compared to PayPal which always is on the site of the buyer then you will have better options to fight a dispute and even a chargeback if you have your own Merchant Account.

A Merchant Account is similar to a bank account with the exception that you don’t have direct access to it and you can’t withdraw or insert money on that account or use it for day to day transactions. The Merchant account is opened by a Acquiring Bank which holds your moneys and once a week and sometimes every day pay out the funds on your Merchant Account to your bank account.

However, to become a Merchant Account with a Bank you will need to be approved a an Acquiring bank or processor.

The approval process and time varies from case to case and bank to bank. In general it speeds up the approval process dramatically if you have the following already in place:

• 1. Web site need to be compliant, which includes:
• a. Visa and MasterCard Logo
• b. Terms and conditions
• c. Return policy
• d. A fully working website from ordering a product or service to the final checkout page
• e. All products and services are online
• 2. A English translation of a utility bill, phone bill or bank statement
• 3. Passport copy
• 4. If you apply in Europe, then a European Company (for instant Cyprus Company)
• 5. Processing history from either PayPal or former processor
• 6. A good description of your business and why you want to accept credit card payments.

Once you submit your application to a merchant account broker or directly with a payment processor then it is easy for you to submit above at the same time, this speed up the process and they don’t need to request each of it one by one.

CCLOGIC LLC is one of the most connected Merchant Broker companies in Europe; we can place almost any business and business size we work with the Major Acquiring Banks in Europe and also with Banks outside of Europe. Please let us look into your business case if you decided to accept credit card payments on your website.

CCLOGIC LLC can place : Regular E-Commerce Business | Adult Business | Online Casino Merchants | Pharmacy Merchant Account | Sports Betting Merchant Account | High Risk Merchant Accounts

The majority of fraud committed online is through using stolen credit card information; various methods are employed to obtain this, such as copying information from retailers, stealing it from company databases and even buying credit card information from company employees. We are constantly being told by the credit card industry that online purchases are safe, but, as with any transaction there are always risks involved.

Fraudulent transactions cause losses for credit card organisations as only a small percentage is actually recoverable, either by locating the thieves or recouping a portion from merchants. In the Visa and MasterCard rules, a merchant’s processing bank is fully accountable for every transaction processed.

If the merchant conducts business illegally or recklessly and causes lots of chargebacks, the provider can be left with huge losses. To prevent this, the provider passes some of the costs on to the merchant if they haven’t carried out sufficient security checks and completed all the card details correctly, these are the chargebacks. The merchant then has to cover the total cost of the transaction, transaction fees and is forced to pay chargeback penalty.

Because of these chargebacks, online merchants are recognising the need to take some responsibility in installing precautions to protect their online stores from credit card fraud. Anti-fraud systems are being acquired by merchants using highly secure anti-fraud tools and merchants are commonly signing up for services offered by the main credit card organisations, Visa and MasterCard SecureCode aim to dispel some of the apprehension customers feel when buying products online. These services involve customers registering a password with their card issuer and every time they use the card online they are asked for their personal password.

If you are looking for accepting credit card payments then please visit cclogic.com

Something interested I read about cclogic’s business partners and the payment gateways they use.

Our Payment Gateway providers supports over 150 different currencies so the customer has the option of ordering products or services in the currency they are familiar with. Shoppers will know which cards are accepted by the card logos shown on the payment method page. When the account is set up the payment logos are automatically displayed so shoppers can see the cards available for them to use. If the online store requires more payment cards after the set up has been completed, an online application has to be submitted stating the extra cards to be added.

Our Payment Gateway providers accepts applications from most types of industries including Gaming, Pharmacy, Adult, Retail, Software, Ticketing Tobacco, Travel business, Airlines, Hosting business, Financial Services, Online Games, Luxury Goods, Digital Content. Opening a merchant account with Our Payment Gateway providers will show a growth in your online business as the website becomes available internationally. As an online merchant check out the options available with Our Payment Gateway providers and you will see that it is an affordable choice.

The Internet has become an ideal place for hackers, scammers and criminals to use as their very own illegal playground with little fear of ever being found.

Online merchants need to minimize the risk of online credit card fraud by installing security tools and procedures that can effectively reduce up to 50% of fraud, a bonus for your customers and business. Fraudsters will most commonly conduct their criminal activities by setting up a web-based free email address, such as hotmail.com, yahoo.com, gmail.com and many others. Web-based email is mainly logged on via a web browser and not an email client, such as Microsoft Outlook or Mozilla’s Thunderbird.

Web based emails can be set up by anyone and so are a popular choice for criminals who use them to remain anonymous as details are not easy to trace back to the owner. Credit card fraud is helped in its escalation by underground software programmes used to generate thousands of usable, but false credit card numbers and various newsgroups set up on the Internet where stolen credit card data is posted.
As awareness of credit card fraud grows merchants are learning to undertake as many precautionary means possible to protect themselves against online crime. The obvious method would be to not accept credit cards on the website, but that would lead to losing international sales, impulse buyers, unable to compete with other online merchants and the vast majority of customers buying elsewhere.

 
There are a few methods you can use to minimize the risk of online fraudulent transactions. First and foremost is to make certain all customer details are completed and don’t accept the sale until this is filled in correctly. If your website experiences many cases of fraudulent transactions, consider not accepting any orders from a free web based email address. This might seem a little dramatic but if your losses are multiple with charge back penalties and transaction fees on top, it could be the only solution. Ask the customer if they have an Internet service provider (ISP) or domain based address as these types of email accounts are much easier to track.

Most fraudulent orders should only come through the free, web-based, or e-mail forwarding services. If you are wary of turning away business from customers with web based emails, consider the risks involved before making any final decision. If people have a free e-mail service they will usually also have an ISP email address also, supplied when the account was opened. Just let the customer know that orders through free e-mail services aren’t accepted and ask them to use their standard ISP issued address.
A simple way to confirm a transaction is to call the telephone number given on the order form. This will either confirm the order or bring the card holders attention to the fact that their card is being used for fraudulent transactions. Then notify the card issuing banks fraud department that the card is being used illegally.

Regrettably, fraudsters are always developing new systems and methods to avoid detection and stay one step ahead of the merchants, banks and FBI. As one fraud method is identified and thwarted, a new one springs up to replace it. Criminals are generally of different types, people who just try one time and are easily stopped with straightforward safety measures, petty criminals who can be prevented with high-quality anti-fraud tools, and professionals. The professionals are the ones that will make this a full time career and be clever enough to keep one step ahead of the law. Fortunately, there are not too many of these. Fraud committed against merchants will continue to grow so defend your website with a specialized system of anti-fraud tools.

There are that many good Anti Fraud Tools out there that a simple earch at google will help you to find the solution for your business.

Starting up an online business involves a lot of work and commitment for the merchant; confidence in the product, building and developing the web site, advertising and promotion are just a few of the activities that will make the business grow and succeed. Therefore, when a merchant sees his profits being eaten up by fraudsters and chargeback penalties, it is understandable he wants to do everything in his power to put a stop to credit card fraud. Although accepting credit card orders on a website allows merchants to automate online sales and reduce costs, the real target is to control the menace of fraudulent online credit card transactions.

More often than not, the credit card holder doesn’t lose out if their card is used in a fraudulent transaction; the credit cards issuing bank covers the loss and reimburses the customer since they are keen to keep their custom and encourage more spending on the credit card as it generates big profits for them. The customer is often liable for the first $50 of a fraudulent transaction but issuing banks will often return all monies as a show of good will. The merchant takes most of the costs of fraud in the loss of the product or service, chargeback penalties and transaction fees, never mind the time spent in checking transactions, chasing up payments and reporting the crime.

Credit card fraud runs into billions of dollars each year and increases as internet usage grows and more new businesses venture online. In recent years credit card companies have had to look seriously at the issue of credit card fraud and deploy methods that will curtail fraudulent transactions. All merchants at some point will experience online fraud, reporting it to the police will do little as there just aren’t the resources or time to solve these types of crimes and usually investigation costs far exceed the actual amount stolen, especially if it is an international crime.

Choosing the right payment gateway provider suitable for the type of business is crucial, if the business is new it might be more practical  financially to make a contract with a third party provider, as they deal with most of the transactions, but as business increases the transaction fees for each sale can start to add up.

One of the most important features for a website is the anti-fraud system; make certain it is suitable for your type of business. No business is the same, the product and type of customer attracted to the website will be different in every case and the anti-fraud tools should reflect this. Merchants will experience varying levels of crime depending on the type of product on sale, geographical location and the merchants own knowledge of fraud.

The larger credit cards such as Visa and MasterCard have a programme whereby they monitor the amount of chargebacks produced by each merchant, if merchants exceed their given limit then they have to pay penalties. Banks impose penalties to encourage merchants to be more diligent when checking credit card transactions. If a merchant does experience many chargebacks, then the banks will discuss the situation with them and offer advice and security tips on techniques to reduce the number.

These can include making a record of the e-mail address, card number and phone number of those who have caused the chargebacks; observing how regularly an individual card is used; limiting the amount one card can charge without authentication and supplying a merchant with a customer service telephone number to call if there is a query. The credit card providers research into the areas where security is the weakest and use this information to get merchants to take extra precautions at these points.

Internet credit card fraud will continue to grow and as an online merchant there is a responsibility to utilize an anti-fraud system and start the implementation today. Each time a merchant receives an order from a new customer there is the chance that this will be a fraudulent transaction. The merchant has to decide; a possible fraud or revenue? Costs in advertising and promoting the website and products are high and potential customers might turn out to be valuable life-long shoppers, setting rigorous fraud policies might scare them off and limit profitability. Look online for an effective payment gateway provider with a high security anti-fraud system.

Online sales are big business and these days every website has to offer their customers the chance to pay for goods and services using credit cards, if it wants to meet customer needs. Accepting credit cards is known to increase profits as credit card users are more likely to purchase on impulse and spend more. The advantages include payments arriving much faster, no waiting around period while the cheque is received and has to clear before the goods can be shipped and no bouncing credit cards. If this payment method isn’t available potential customers will take their money elsewhere and business will decline.

To enable your website to accept credit cards there are a number of systems to be put into place. These are outlined below.

Shopping Cart System

The first thing you need to set into place when selling online is an electronic shopping cart system. First, there is the product catalogue where products available to purchase from your store can be viewed. Once the customer has choiceed the product they want it’s added to the cart, customers are able to choice as many items as they like and the system will total it all at checkout. Once the shipping address is added, the system also calculates postage and any taxes to be paid. The final part of the process is when the customer enters their credit card details and this is where the gateway system comes into operation to conclude the sale.

Shopping cart systems can be simple with no frills, offered for free by organisations involved in ecommerce solutions in order to get you to buy other services from them, or they can be costly to purchase and contain many features. To choice the shopping cart system that’s best for your business, you need to take into consideration the type of product for sale, the purchase choices you want to be able to offer customers, the inventory control application and range of automation required.

Gateway Service

The gateway service is an automatic process of the payment transaction between the customer and the merchant. Once the customer enters their credit card details, these are electronically sent to the gateway service which then forwards the information to the credit card processor for authorisation.

Credit Card Processor

A credit card processor is a data center that electronically processes the credit card transaction. The processor will deal with the transaction, authenticate and accept or decline the credit card for the merchant using secure internet connections. After checking the validity of the transaction, if everything is correct, they will transfer the funds into the merchant account.

Merchant Account

Without a merchant account your website can’t accept credit card payments. An online merchant account is a bank or other financial institution where money generated from your online sales is placed by the processor. Some banks associated with credit card services, such as Visa and MasterCard, issue merchant accounts; however as online businesses are regarded as risky they may refuse you an account. This is not a great problem as due to the rapid growth of online sales there is a choice of merchant organisations that will set up an account for you. 

Shopping has changed dramatically with the expansion of retail stores online, offering shoppers anything from a fully fitted kitchen to a kitchen tap. Add to this the increasing number of websites that now accept credit cards and shopping online has never been easier or more convenient.

There are many organisations out there that will facilitate you in the setting up of your online credit card payment system and other requirements. These organisations have varying fees, so ask around and take a good look at their website before making any final decision. If you spend your money wisely in this area and choice a reputable company with a good reputation for its systems you will see an increase in sales from credit card customers. Lastly, ensure the service you decide upon has an up to date anti-fraud system that will protect your business from fraudulent transactions.  

Online sales are big business and these days every website has to offer their customers the chance to pay for goods and services using credit cards, if it wants to meet customer needs. Accepting credit cards is known to increase profits as credit card users are more likely to purchase on impulse and spend more. The advantages include payments arriving much faster, no waiting around period while the cheque is received and has to clear before the goods can be shipped and no bouncing credit cards. If this payment method isn’t available potential customers will take their money elsewhere and business will decline.

To enable your website to accept credit cards there are a number of systems to be put into place. These are outlined below.

Shopping Cart System
The first thing you need to set into place when selling online is an electronic shopping cart system. First, there is the product catalogue where products available to purchase from your store can be viewed. Once the customer has choice the product they want it’s added to the cart, customers are able to choice as many items as they like and the system will total it all at checkout. Once the shipping address is added, the system also calculates postage and any taxes to be paid. The final part of the process is when the customer enters their credit card details and this is where the gateway system comes into operation to conclude the sale.
Shopping cart systems can be simple with no frills, offered for free by organisations involved in ecommerce solutions in order to get you to buy other services from them, or they can be costly to purchase and contain many features. To choice the shopping cart system that’s best for your business, you need to take into consideration the type of product for sale, the purchase choices you want to be able to offer customers, the inventory control application and range of automation required.

Gateway Service
The gateway service is an automatic process of the payment transaction between the customer and the merchant. Once the customer enters their credit card details, these are electronically sent to the gateway service which then forwards the information to the credit card processor for authorisation.

Credit Card Processor
A credit card processor is a data center that electronically processes the credit card transaction. The processor will deal with the transaction, authenticate and accept or decline the credit card for the merchant using secure internet connections. After checking the validity of the transaction, if everything is correct, they will transfer the funds into the merchant account.

Merchant Account
Without a merchant account your website can’t accept credit card payments. An online merchant account is a bank or other financial institution where money generated from your online sales is placed by the processor. Some banks associated with credit card services, such as Visa and MasterCard, issue merchant accounts; however as online businesses are regarded as risky they may refuse you an account. This is not a great problem as due to the rapid growth of online sales there is a choice of merchant organisations that will set up an account for you. 

Shopping has changed dramatically with the expansion of retail stores online, offering shoppers anything from a fully fitted kitchen to a kitchen tap. Add to this the increasing number of websites that now accept credit cards and shopping online has never been easier or more convenient.

There are many organisations out there that will facilitate you in the setting up of your online credit card payment system and other requirements. These organisations have varying fees, so ask around and take a good look at their website before making any final decision. If you spend your money wisely in this area and choice a reputable company with a good reputation for its systems you will see an increase in sales from credit card customers. Lastly, ensure the service you decide upon has an up to date anti-fraud system that will protect your business from fraudulent transactions.

Providing goods and services that can be bought online opens up your website to the worldwide market and, if you want to keep up with competitors, you have no choice but to accept credit cards for online payments. Nearly everyone has a credit card these days and it is the preferred method of payment to consumers everywhere. People with credit cards are known to be more likely to impulse shop and spend more money as the payment process is so simple, this in turn will so increase your online profits.

There are many benefits to accepting credit card payments; the main one is that you will receive your payment a lot faster than any other payment method can offer. There is no need to wait for the customer to send a cheque thus giving them time to change their mind. You don’t need to wait for the cheque to arrive through the post and then to clear before you receive the funds. If you don’t offer the choice of credit card payments you will find many customers will simply go elsewhere and that can only be bad news for your business.

To accept credit card payments on your website there are a few systems you need to facilitate beforehand. Below is a brief outline of how the system works.

An electronic shopping cart system is based on the same idea as shopping in a bricks and mortar supermarket, you choose the products you want and then have to add it to your cart before you can proceed to checkout.

At checkout all the items are added together and the system gives you the total figure owed. Then the details have to be filled in, including the shipping address the goods are to be sent to, and the system re-calculates the amount with the postage to that destination and any taxes added. Finally, the customer is asked to input their credit card details so these can be confirmed and funds transferred. At this point the gateway system is triggered to finish the sale process.

There are all types of shopping cart systems to choose from. You can choose a simple basic system that is free, these are usually from organizations that will entice you in with a free offer of a shopping cart but hope you also take another service from them. Or you can pay for an expensive shopping cart and have lots of fancy and additional extras attached to it.  When deciding on the type of shopping cart you require consider your product and the choices you want to offer your customers, also test the system yourself to see if it is easy to use, quick and reliable.

Providing goods and services that can be bought online opens up your website to the worldwide market and, if you want to keep up with competitors, you have no choice but to accept credit cards for online payments.

Nearly everyone has a credit card these days and it is the preferred method of payment to consumers everywhere.

People with credit cards are known to be more likely to impulse shop and spend more money as the payment process is so simple, this in turn will so increase your online profits.