Some customers will actually prefer to call rather than send an email and wait for a reply, especially if it is a quick query or regarding a refund. Once the query has been dealt with and the customer now wants to make a purchase it would be inconvenient for them to return to the website, they might decide not to bother and so you lose the sale. A virtual terminal means the merchant can take a sale over the phone by processing the customer’s credit card payment manually. Virtual terminals are also used to issue returns and cancel unwanted transactions.

Credit cards have become the most common and convenient way to pay online but there are still people who don’t own one; you don’t want to turn these people away and lose a sale. Whereas written cheques used to be the norm, there are now electronic checks (eChecks) available. No need to write out a cheque, post it, wait for it to arrive and clear, customers can merely enter their bank details by electronic means.

The main headache for online merchants is security. Along with your business information, your customers’ personal information moves through your gateway every day. This information is invaluable to hackers; when choosing a gateway ensure you select one that uses the highest security techniques to keep information safe. These should include security schemes operated by the main credit card providers, such as the Visa Cardholder Information Security Program, MasterCard Site Data Protection, and Discover Information Security and Compliance. If your gateway provider doesn’t comply with these you could end up paying higher fees or your account closed down. Check out the Internet for a quality payment gateway provider that offers a high level of anti-fraud tools to protect you and your customers.

If you need a Payment Gateway or Merchant Account you can take a look at CCLOGIC LLC – click the link in this line.

The decision to accept credit card payments and so increase revenue to your online business brings with it the difficulty in choosing a payment gateway to process sales.

In very simple terms, the gateway processes online payments by connecting your websites order form with the merchant account and returning the answer to the merchant and customer, either approved or declined. Although the gateway itself actually only connects the website to the merchant account, larger payment gateway providers offer additional services, such as merchant accounts and shopping carts.

Gateways offer a range of features that will increase security and revenue. Listed below are several of the more common features to expect.

The most important feature are fraud prevention tools. Merchants continually neglect this part of their business; fraudulent transactions result in loss of revenue, something no merchant wants or needs. Merchants will be aware of chargebacks and the penalties these can incur; credit card fraud is prevalent, increasing daily as hackers come up with advanced methods to obtain card information. Utilising anti-fraud tools will mean less time inspecting suspect transactions and more time generating sales. Basic anti-fraud tools include an Address Verification System (AVS) that checks the customers’ delivery address against the address the card issuing bank has on file, and CVV2, the 3 digit security number printed on the back of credit cards VISA, MasterCard and Discover Card.

Another addition to expect is a recurring billing system, particularly suitable for subscription and membership based businesses. Many merchants have customers that order products on a regular basis, if billing has to be done each month to the same customer using the same details it can waste valuable time and energy. With recurring billing you just supply the gateway with the customers billing information and how regularly to invoice them (this only needs doing once) and the gateway conducts all future transactions.

Comment this here or at our Merchant Service Forum

Something interested I read about cclogic’s business partners and the payment gateways they use.

Our Payment Gateway providers supports over 150 different currencies so the customer has the option of ordering products or services in the currency they are familiar with. Shoppers will know which cards are accepted by the card logos shown on the payment method page. When the account is set up the payment logos are automatically displayed so shoppers can see the cards available for them to use. If the online store requires more payment cards after the set up has been completed, an online application has to be submitted stating the extra cards to be added.

Our Payment Gateway providers accepts applications from most types of industries including Gaming, Pharmacy, Adult, Retail, Software, Ticketing Tobacco, Travel business, Airlines, Hosting business, Financial Services, Online Games, Luxury Goods, Digital Content. Opening a merchant account with Our Payment Gateway providers will show a growth in your online business as the website becomes available internationally. As an online merchant check out the options available with Our Payment Gateway providers and you will see that it is an affordable choice.

Online sales are big business and these days every website has to offer their customers the chance to pay for goods and services using credit cards, if it wants to meet customer needs. Accepting credit cards is known to increase profits as credit card users are more likely to purchase on impulse and spend more. The advantages include payments arriving much faster, no waiting around period while the cheque is received and has to clear before the goods can be shipped and no bouncing credit cards. If this payment method isn’t available potential customers will take their money elsewhere and business will decline.

To enable your website to accept credit cards there are a number of systems to be put into place. These are outlined below.

Shopping Cart System

The first thing you need to set into place when selling online is an electronic shopping cart system. First, there is the product catalogue where products available to purchase from your store can be viewed. Once the customer has choiceed the product they want it’s added to the cart, customers are able to choice as many items as they like and the system will total it all at checkout. Once the shipping address is added, the system also calculates postage and any taxes to be paid. The final part of the process is when the customer enters their credit card details and this is where the gateway system comes into operation to conclude the sale.

Shopping cart systems can be simple with no frills, offered for free by organisations involved in ecommerce solutions in order to get you to buy other services from them, or they can be costly to purchase and contain many features. To choice the shopping cart system that’s best for your business, you need to take into consideration the type of product for sale, the purchase choices you want to be able to offer customers, the inventory control application and range of automation required.

Gateway Service

The gateway service is an automatic process of the payment transaction between the customer and the merchant. Once the customer enters their credit card details, these are electronically sent to the gateway service which then forwards the information to the credit card processor for authorisation.

Credit Card Processor

A credit card processor is a data center that electronically processes the credit card transaction. The processor will deal with the transaction, authenticate and accept or decline the credit card for the merchant using secure internet connections. After checking the validity of the transaction, if everything is correct, they will transfer the funds into the merchant account.

Merchant Account

Without a merchant account your website can’t accept credit card payments. An online merchant account is a bank or other financial institution where money generated from your online sales is placed by the processor. Some banks associated with credit card services, such as Visa and MasterCard, issue merchant accounts; however as online businesses are regarded as risky they may refuse you an account. This is not a great problem as due to the rapid growth of online sales there is a choice of merchant organisations that will set up an account for you. 

Shopping has changed dramatically with the expansion of retail stores online, offering shoppers anything from a fully fitted kitchen to a kitchen tap. Add to this the increasing number of websites that now accept credit cards and shopping online has never been easier or more convenient.

There are many organisations out there that will facilitate you in the setting up of your online credit card payment system and other requirements. These organisations have varying fees, so ask around and take a good look at their website before making any final decision. If you spend your money wisely in this area and choice a reputable company with a good reputation for its systems you will see an increase in sales from credit card customers. Lastly, ensure the service you decide upon has an up to date anti-fraud system that will protect your business from fraudulent transactions.  

Online sales are big business and these days every website has to offer their customers the chance to pay for goods and services using credit cards, if it wants to meet customer needs. Accepting credit cards is known to increase profits as credit card users are more likely to purchase on impulse and spend more. The advantages include payments arriving much faster, no waiting around period while the cheque is received and has to clear before the goods can be shipped and no bouncing credit cards. If this payment method isn’t available potential customers will take their money elsewhere and business will decline.

To enable your website to accept credit cards there are a number of systems to be put into place. These are outlined below.

Shopping Cart System
The first thing you need to set into place when selling online is an electronic shopping cart system. First, there is the product catalogue where products available to purchase from your store can be viewed. Once the customer has choice the product they want it’s added to the cart, customers are able to choice as many items as they like and the system will total it all at checkout. Once the shipping address is added, the system also calculates postage and any taxes to be paid. The final part of the process is when the customer enters their credit card details and this is where the gateway system comes into operation to conclude the sale.
Shopping cart systems can be simple with no frills, offered for free by organisations involved in ecommerce solutions in order to get you to buy other services from them, or they can be costly to purchase and contain many features. To choice the shopping cart system that’s best for your business, you need to take into consideration the type of product for sale, the purchase choices you want to be able to offer customers, the inventory control application and range of automation required.

Gateway Service
The gateway service is an automatic process of the payment transaction between the customer and the merchant. Once the customer enters their credit card details, these are electronically sent to the gateway service which then forwards the information to the credit card processor for authorisation.

Credit Card Processor
A credit card processor is a data center that electronically processes the credit card transaction. The processor will deal with the transaction, authenticate and accept or decline the credit card for the merchant using secure internet connections. After checking the validity of the transaction, if everything is correct, they will transfer the funds into the merchant account.

Merchant Account
Without a merchant account your website can’t accept credit card payments. An online merchant account is a bank or other financial institution where money generated from your online sales is placed by the processor. Some banks associated with credit card services, such as Visa and MasterCard, issue merchant accounts; however as online businesses are regarded as risky they may refuse you an account. This is not a great problem as due to the rapid growth of online sales there is a choice of merchant organisations that will set up an account for you. 

Shopping has changed dramatically with the expansion of retail stores online, offering shoppers anything from a fully fitted kitchen to a kitchen tap. Add to this the increasing number of websites that now accept credit cards and shopping online has never been easier or more convenient.

There are many organisations out there that will facilitate you in the setting up of your online credit card payment system and other requirements. These organisations have varying fees, so ask around and take a good look at their website before making any final decision. If you spend your money wisely in this area and choice a reputable company with a good reputation for its systems you will see an increase in sales from credit card customers. Lastly, ensure the service you decide upon has an up to date anti-fraud system that will protect your business from fraudulent transactions.

Providing goods and services that can be bought online opens up your website to the worldwide market and, if you want to keep up with competitors, you have no choice but to accept credit cards for online payments. Nearly everyone has a credit card these days and it is the preferred method of payment to consumers everywhere. People with credit cards are known to be more likely to impulse shop and spend more money as the payment process is so simple, this in turn will so increase your online profits.

There are many benefits to accepting credit card payments; the main one is that you will receive your payment a lot faster than any other payment method can offer. There is no need to wait for the customer to send a cheque thus giving them time to change their mind. You don’t need to wait for the cheque to arrive through the post and then to clear before you receive the funds. If you don’t offer the choice of credit card payments you will find many customers will simply go elsewhere and that can only be bad news for your business.

To accept credit card payments on your website there are a few systems you need to facilitate beforehand. Below is a brief outline of how the system works.

An electronic shopping cart system is based on the same idea as shopping in a bricks and mortar supermarket, you choose the products you want and then have to add it to your cart before you can proceed to checkout.

At checkout all the items are added together and the system gives you the total figure owed. Then the details have to be filled in, including the shipping address the goods are to be sent to, and the system re-calculates the amount with the postage to that destination and any taxes added. Finally, the customer is asked to input their credit card details so these can be confirmed and funds transferred. At this point the gateway system is triggered to finish the sale process.

There are all types of shopping cart systems to choose from. You can choose a simple basic system that is free, these are usually from organizations that will entice you in with a free offer of a shopping cart but hope you also take another service from them. Or you can pay for an expensive shopping cart and have lots of fancy and additional extras attached to it.  When deciding on the type of shopping cart you require consider your product and the choices you want to offer your customers, also test the system yourself to see if it is easy to use, quick and reliable.

Providing goods and services that can be bought online opens up your website to the worldwide market and, if you want to keep up with competitors, you have no choice but to accept credit cards for online payments.

Nearly everyone has a credit card these days and it is the preferred method of payment to consumers everywhere.

People with credit cards are known to be more likely to impulse shop and spend more money as the payment process is so simple, this in turn will so increase your online profits.